// HOW IT WORKS · AUG 03 2026

How our
subscription works.

Autoship isn't a loyalty gimmick bolted onto checkout — it's the same box, on a schedule that matches how fast your dog actually goes through it, at 10% off. Here's exactly how cadence, billing, and cancellation work, and the portion math to pick a schedule that doesn't leave you thawing an emergency bag or stacking a freezer full of backlog.

Every breeder and handler who switches a kennel to raw hits the same logistics question eventually: kibble sits in a bag for months, raw doesn't. Once a dog is on a real feeding schedule, the question stops being "should I feed raw" and becomes "how do I make sure I never run out and never end up with a chest freezer full of backlog either." That's what a subscription is actually solving for — not a discount trick, a supply-chain problem specific to a perishable product with a real feeding rate.

This is a straightforward walkthrough of how ordering, billing, and cadence actually work, plus the portion math to pick a schedule that matches your dog instead of a generic default.

How the subscription actually works.

You pick a blend, pick how often you want it to ship, and check the subscribe option instead of the one-time option at checkout. From there, subscription management runs through our Shopify-connected subscriptions app — the same account portal linked from the site nav and the FAQ page. Every subsequent order in that cadence bills and ships automatically without you having to re-order manually.

The blend, the box size, and the delivery address all stay exactly what you set the first time until you change them. Nothing about the food itself is different between a subscription order and a one-time order — same lot, same sourcing, same cold-chain shipping. The only things that change are the price (10% off) and the fact that you're not the one who has to remember to reorder before the current box runs out.

Your first order — subscription or one-time — arrives the same way: frozen, in an insulated box, shipped to land before the ice packs give out. Every renewal after that follows the identical shipping process on whatever cadence you set, billed to the payment method on file for that cycle. If a card expires or an address changes, update it in the account portal before the next renewal so a shipment doesn't stall on a failed charge.

Picking a cadence: the portion math that actually matters.

The right cadence isn't a guess — it's your dog's daily portion divided into the box you ordered. Standard raw feeding math is 2-3% of ideal body weight per day for an adult dog at maintenance, more for a working or heavily active dog. Once you know the daily ounces, the box size tells you exactly how many days it lasts:

24 lb box (The Essentials Blend or The Platinum Blend), 60 lb dog at 2.5%/day (24 oz/day): 384 oz ÷ 24 oz ≈ 16 days per box — a 2-week cadence runs slightly short, a 3-week cadence leaves a short gap at the end.
30 lb box (Beef 80/10/10), 80 lb dog at 3%/day (38.4 oz/day): 480 oz ÷ 38.4 oz ≈ 12-13 days per box — closer to a 2-week cadence.
25 lb box (Whole Carcass Chicken), 45 lb dog at 2.5%/day (18 oz/day): 400 oz ÷ 18 oz ≈ 22 days per box — closer to a 3-4 week cadence.

Multi-dog households just add the daily ounces across dogs before dividing into the box size. The goal is a cadence where the new box lands a few days before the old one runs out, not the same day — frozen raw needs a little buffer for shipping variance, not a razor's-edge restock.

Worked example: a 70 lb working dog in regular training eating 3% of body weight/day is 33.6 oz/day. A 24 lb box is 384 oz, so 384 ÷ 33.6 ≈ 11.4 days. Rounding down for buffer, a 10-day cadence keeps a box arriving with a couple of days of the old one still in the freezer — enough slack to absorb a shipping delay without a gap in feeding. Rounding up to a 2-week cadence instead would mean running out with a few days still to go before the next box lands, which is the scenario worth avoiding.

Recalculate any time the daily ounces change — a growing puppy, a dog moving into or out of a heavier training block, or a vet-directed portion adjustment all shift the math, and the cadence should shift with it rather than staying fixed by default.

What autoship changes versus a one-time order.

10% off, automatically applied. The discount is baked into the subscription price, not a code you have to remember to enter.

Priority on seasonal stock. Whole Turkey Carcass runs seasonally rather than as a standing SKU. Subscribers on a rotation that includes it get priority allocation ahead of one-time seasonal restocks, since a subscription is a known, forecastable demand and a one-time order isn't.

One less thing to track. For a working kennel or multi-dog household, the actual value isn't the 10% — it's not having a calendar reminder to reorder before the freezer runs dry. That matters more the more dogs are on the schedule.

What doesn't change: sourcing, cold-chain shipping, box contents, and lot dating are identical whether the order is one-time or recurring. A subscription box isn't a different, lower tier of product held back for one-time buyers — it's the same lot going out the door either way.

Freezer planning is the other half of the equation. A 24-30 lb box takes real chest-freezer space, and the goal is a cadence where the new box has somewhere to go before the old one is fully gone — not stacked three boxes deep because the schedule ran ahead of actual consumption. If you're tight on freezer space, a shorter cadence with a smaller box size (rather than a longer cadence with a bigger one) keeps less frozen inventory on hand at any given time without changing how much your dog eats.

Adjusting, skipping, or canceling.

The subscription isn't a lock-in. You can skip the next shipment, change the cadence, swap the blend, or cancel outright from the account portal (linked in the site nav as "Account," and from the FAQ page) — no phone call, no retention flow, no penalty for canceling early. If a trip, a vet-directed diet pause, or a temporary change in your dog's needs means you don't need the next box, skip it before it processes rather than letting it ship and figuring out what to do with a spare box after the fact.

If your dog's weight, activity, or life stage changes enough that the math in the section above no longer lines up — a puppy growing into adult portions, a working dog moving into a heavier training block, a senior dog's activity dropping — that's a cadence or box-size change, not a reason to cancel. Update the subscription to match rather than letting boxes pile up or run short.

None of this requires contacting support first. The account portal is self-serve for exactly this reason — a breeder managing feeding schedules across several dogs, or a household adjusting around a dog's changing training load, shouldn't have to wait on an email reply to skip a shipment that's about to ship in two days.

Six mistakes people make with a raw food subscription.

Picking a cadence off a guess instead of the portion math. Run the daily-ounce calculation above before choosing a schedule — it takes two minutes and prevents both a chest freezer backlog and a last-week scramble.
Not accounting for multiple dogs on the same subscription. A cadence sized for one dog runs out early once a second dog starts eating from the same box — recalculate combined daily ounces, don't just eyeball it.
Letting a box ship while traveling with no one to receive it. Frozen raw sitting on a porch in the sun defeats the cold-chain shipping that got it there safely. Skip or reschedule a shipment around travel dates.
Forgetting to update the cadence after a life-stage change. A dog that's grown, started training harder, or slowed down needs a portion recalculation — and the subscription schedule should move with it.
Assuming subscription and one-time orders differ in quality. They don't. Some people default to one-time "just to check the food first," which is reasonable for an initial order, but there's no quality difference to worry about once you're confident in the blend.
Not using the skip option when the freezer is already full. If a box arrives early relative to actual consumption, skip the next one rather than letting inventory stack up past the point you can rotate through it before older bags reach the end of their shelf life.

When it's a subscription adjustment versus a vet question.

Most reasons to touch your subscription are logistics: weight change, activity change, travel, life stage. But if the reason your dog's intake is shifting is a sudden appetite change, unexplained weight loss or gain, vomiting, diarrhea lasting more than a day or two, or any new symptom rather than a known change in routine — that's a vet question first, and a subscription adjustment second. Adjust the cadence once you know what's actually going on, not as a way to guess at it.

The bottom line.

A raw food subscription only works well when the cadence actually matches how fast the box empties — everything else (the discount, the seasonal priority, not having to remember to reorder) is a bonus on top of getting that part right. Run the portion math against the box size before you pick a schedule, and revisit it any time your dog's routine changes.

Full mechanics and more questions are covered on the FAQ page. If you're still working out portions before subscribing, the complete raw feeding guide covers the full percentage-based framework this math is built on.